The Best Time to TWEET [infographic]

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Sometimes Twitter feels like a battle against the clock. You’ve got a great link to share, but do you send it out right when you find it to be one of the first to jump on it, or do you wait until you think more of your followers will be online?

This infographic from Lemon.ly will show you when the majority of tweets are posted, what times see the most engagement, and other interesting facts about timing on Twitter.

According to the infographic, the most traffic on Twitter occurs between 9-11 am ET and 1-3pm ET. That means more people are tweeting and reading tweets during these time periods than any other.

But if you’re not sure about those time slots for your own tweets, you can check out Timely, a tool which will analyze your previous tweets to tell you when you saw the most engagement, and offer three times that you might want to try tweeting during for even better results. Or, why not check out our Twitter Marketing Boot Camp course, which will help you optimize the best times for you to tweet, as well as walk you through the creation of a tweet schedule to take advantage of tweeting even when you can’t be on the computer.

Of course, tailoring your Twitter timing is all well and good, but the general trends that this infographic points out will affect your tweeting, too.

For instance, did you know that Tuesdays see the most percentage of tweets per day? And that Sundays see the least? Again, you can use this information to strategize your next few weeks of Twitter timing to ensure that more people see your 140-character words of wisdom.

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Propper Foursquare Rules & Etiquette

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1 Play by the rules. The terminology for “checking in” is subject to some debate due to its varied meanings. Etiquette and rules make it an easy choice though:
Check in when you are physically at a place. Don’t check in at forgotten past destinations or random places on your list to get points and badges.
Check in when you have spent a good amount of time at the specified location. Spending quality time in a restaurant, stadium, or movie theater would all be acceptable to jot down. However, passing by the location or standing outside of it isn’t the point of Foursquare.
You’ll only need to check into a place once a day towards mayorship. Making a check-in at 8 am and 9:30 pm in the same day is counted as one check-in.
2 Understand the meaning of “enough is enough”. Sharing places with others may be cool, but the world doesn’t need to know every single place you’re at. Checking into a certain supermarket multiple times may give people the impression that the location is convenient or that there is a valid reason to go there a lot (for example, it has better produce, better weekly sales, etc). Unknown and obscure places such as homes and offices are allowed by Foursquare rules, however, some people wish to play the game more fairly and are against such check-ins. Creating private venues not only provides very fast mayorships, but also clogs up the searches people do around their neighborhood or GPS area. And keeping home and work places private is always a prudent choice.
3 Limit your social networking posts. If the place is somewhere you go on a regular basis, like work or a favorite coffee shop, consider disabling your network sharing for the time being. The last thing you want to do is clog up other people’s feeds with mundane and repetitive places, which eventually could result in people removing you from their Twitter or Facebook accounts.
4 Avoid duplicate venues. Similar to private places, creating your own venue for a popular place makes it harder to play Foursquare. While this might mean that a person can take advantage of quick mayorships, it can confuse other players and cause them inconvenience. If a person realizes that they have checked into a fake venue, then they would have lost the time, points, and possible mayorship achievement.
5 Take the time to write out location tips. Whether it’s informing readers about what to eat or not to eat, the nearest transportation options, or when to avoid crowded hours, leaving tip information makes it easier for future customers to enjoy the venue utilizing the knowledge of things to check out, things to avoid, etc.
Take time to upload pictures of unique things about the venue. Show people why you have checked into the venue.
6 Add new venues or places that do not have a Foursquare page. By adding new information to the website, you’re helping to create a better and bigger community as a whole. “Superuser tools” allows the page creator to update the venue page as necessary.
7 Tell your friends about any special events offered through Foursquare. These events can range from store discounts, manager specials, or exclusive discounts to the current venue mayor.

Twitter Etiquette

Twitter Etiquette

This is really just to clear up a few things that are niggling annoyances on Twitter. They’re generally accepted rules that 98% of people follow, to show ownership of what we write, and crediting sources. And it’s just polite, yes?
1. Always retweet, either old or new style, and don’t just copy and paste a tweet without credit – it is extraordinarily rude, especially with jokes. And you will be found out, as if you’ve seen something, it’s likely a fair few followers will have too.

2. If you find a link to a story, article or video you want to share, and you’ve found it through another person’s tweets, credit them, either by saying “via @XXXX” or “HT(hat-tip) @XXXX”. Not doing so’s pretty rude. Also, copying and pasting someone’s tweet and writing “via @XXXX”
isn’t on, you’re retweeting them, not finding something via them.

3. No one has to follow you. Berating someone for not following you, or worse, using software to tell you who’s unfollowed, then complaining about them, makes you look deranged. There are lots of reasons someone mightn’t follow you, and most of them aren’t that they hate you and your family.

4. Similarly, you don’t have to follow anyone either: telling someone you’re unfollowing because of X, Y and Z makes you look idiotic, as you’ve clearly chosen to follow someone whose tweets jar with you. If you read a book you didn’t enjoy, would you write to the author to complain?

5. If, for whatever reason, you need to modify someone’s tweet to add your own comment, use “MT” (modified tweet) in front of it. Do be careful not to add words within their tweet though, or misrepresent the spirit of their tweet.

6. Making up fake retweets isn’t cool. Unless they’re humorous fake retweets from politicians, celebrities or historical figures. Then they’re very cool.

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6 Ways to make Twitter work for you

From www.jeffbullas.com

The ability to influence is something that is valued by many. Sales people succeed or fail by their power to influence and marketers commit companies and brands to multi million dollar budget marketing campaigns hoping to influence buyers to turn up to store or a show and buy products and services.

Robert Cialdini previously the Professor of Psychology and Marketing at Arizona State University and the author of the best selling book “Influence: The Psychology of Persuasion” mentions six weapons of influence that he sees as being important in the art and science of influence.

1. Reciprocity – People tend to return a favor, thus the pervasiveness of free samples in marketing.
2. Commitment and Consistency – If people commit, orally or in writing, to an idea or goal, they are more likely to honor that commitment.
3. Social Proof – People will do things that they see other people are doing.
4. Authority – People will tend to obey authority figures, even if they are asked to perform objectionable acts.
5. Liking – People are easily persuaded by other people that they like. Eg the marketing of Tupperware in what might now be called viral marketing. People were more likely to buy if they liked the person selling it to them.
6. Scarcity – Perceived scarcity will generate demand. For example, saying offers are available for a “limited time only” encourages sales.

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What is Foursquare

Foursquare is a location-based mobile platform that makes cities easier to use and more interesting to explore. By “checking in” via a smart phone app or SMS, users share their location with friends while collecting points and virtual badges. Foursquare guides real-world experiences by allowing users to bookmark information about venues that they want to visit and surfacing relevant suggestions about nearby venues. Merchants and brands leverage the foursquare platform by utilizing a wide-set of tools to obtain, engage, and retain customers and audiences.

foursquare by the numbers (last updated April, 2011)

  • Users: Over 10 million worldwide
  • Check-ins per day: Over 3 million, with over 750 million check-ins total
  • Businesses: Over 500,000 using the Merchant Platform (more information atfoursquare.com/business)
  • Employees: Over 75 between headquarters in New York, NY and an office in San Francisco, CA

Why Facebook is good for business

Comscore have just released their latest report “The 2010 Digital Year In Review” and it makes interesting reading and it answers many questions including

How are people spending their digital media consumption time?
What new and emerging technologies and services are capturing the attention of the market place?
So what do the insights and numbers reveal about Facebook in this report?

1. Facebook Took the lead on Engagement

Facebook now accounts 12.3% of all time online (this is up from 7.2% a year ago representing an increase of nearly 71%)

2. Facebook’s US Audience Grew To 153.9 Million in in December (up 38%)

3. Facebook Accounted For 10% of all US Page views

4. Three out of ten Internet sessions included a visit to the Facebook site

This statistic shows that every time someone uses a computer 30% of them go to the Facebook site

5. Facebook Is Now The 4th Most Visited Web Property

This means it is reaching nearly 3 out of every 4 Internet users each month

6. Total Time Spent On Facebook Surged To 49.4 billion Minutes

7. Facebook Demographic Profile Shows The Largest Audience Share Is 18-34 Year olds at 40.3%

8. Facebook.com delivered the most display ads with more than 1 trillion ads

This set an all-time record for ads delivered and the first to eclipse the 1 trillion ad threshold. Yahoo! Sites, last year’s top display ad publisher, ranked second with 529.4 billion ads

Comscore’s take on what this means for businesses.

“2010 represented yet another huge year for social media, and it can safely be assumed that 2011 will see a continuation of this trend. Businesses that have no social media presence in 2011 are likely to be left behind; however, social media may not necessarily be worth significant investment for every company or brand. To promote your product or brand through social media or to use it as a means of obtaining customer feedback, it is important to understand how consumers may (or may not) use the medium. Every brand should, at a minimum be listening to what consumers are saying and most should probably engage directly with them. Developing more advanced social media tools should be a function of whether or not your customers are likely to be strong brand ambassadors or not. It should also be noted that (mainly due to Facebook) social networking sites now account for more than one-third of all display ads delivered online, while Twitter expects to become a bigger player on the advertising stage with “promoted tweets” in 2011. Social media ads often tend to be priced lower than many other display ads across the web, which can mean the opportunity for very cost-effective advertising that can reach tens of millions of consumers.”

What does this mean to you as a marketer, blogger and business owner?

Don’t ignore Facebook in your digital presence and marketing because if you are your missing a lot of eyeballs and marketing opportunities.

Why Facebook can be dangerous for bloggers

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If you want to be taken seriously as a blogger in a niche as opposed to just blurting out your thoughts and photos in a random fashion then using Facebook as your blog is dangerous.

Why?…well here are some reasons.

1. Facebook own your page not you ..think of it as renting or cyber squatting if you don’t comply with their terms and conditions your Facebook page can be terminated with the push of one button. If you have a blog on your own domain and self hosted then you own it and have total control.

2. Facebook is not forever. As with all trends it will fade away (eg AOL) or morph into something else as the Web continues to evolve.

3. On Facebook it is extremely difficult to backup and maintain your content to save for the future

4. Facebook keeps changing its look and feel and features without your consent (Your blog is totally under your control)

5. You cannot optimize your Facebook page for search engines but you can with your blog

6. With Facebook you are constantly at the mercy of what they will allow and don’t allow you to edit or change or customize. You can add almost unlimited customized features to your blog.

30 Interesting Facebook Factoids

  1. Al Pacino’s face was on the original Facebook homepage
  2. One early Facebook function was a file sharing service
  3. The first “Work Networks” as well as the original educational networks  included Apple and Microsoft
  4. The meaning of the term poke has never been defined
  5. The average Facebook user has 130 friends
  6. There is an ‘App’ to see what’s on the Facebook cafe menu
  7. Mark Zuckerburg (CEO of Facebook) calls himself a “Harvard Graduate” when in fact he didn’t graduate (apparently his reply is that “there isn’t a setting for dropout”)
  8. California is huge on Facebook with over 15 million users (41% of the population)
  9. Australian’s spend more time per month on Facebook than any other country at over 7 hours on average
  10. A Facebook employee hoodie sold for $4,000 on eBay
  11. Facebook has over 500 million users
  12. Facebook has added over 400 million users in less than 2 years
  13. If  Facebook were a country it would be the 3rd largest
  14. Facebook was initially bank-rolled by Peter Thiel the co-founder of PayPal for $500,000
  15. Facebook was almost shut down by a lawsuit by ConnectU who claimed that Zuckerburg stole the idea and Technology for Facebook (the issue was settled out of court)
  16. 50% of users are on the site every day
  17. 70% of users live outside the USA
  18. Facebook is available in 70 different languages
  19. It is the second biggest website by traffic behind Google
  20. Yahoo offered Facebook $1 billion which Mark Zuckerburg refused
  21. Facebook is now valued between $7.9 – $11 billion
  22. Most Popular Facebook page is Michael Jackson (Simpsons is second)
  23. Monthly time spent on Facebook is 8.3 billion hours
  24. Total number of  of active applications: 550,000 plus and growing daily
  25. Women aged 55 and up are the fastest growing Facebook demographic in the USA
  26. Facebook makes money through advertising  and virtual products
  27. This year Facebook is  on track to generate sales of over $1 billion
  28. In Australia court notices can be served through Facebook
  29. A Facebook court summons in Australia is considered legally binding
  30. Facebook has become so popular psychologists identified a new mental health disorder “Facebook Addiction Disorder”

 

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